Producing great video content is one of the best ways to promote your ventures or to showcase your talent. When done well, video is a very effective marketing tool. From designers, to musicians, to makeup artists, promotional videos are all the rage now because they help in communicating the personality of the brand. Unlike stills and screenshots, videos bring a portfolio to life, and they are also good in explaining a process. At the same time, it is also important to remember promotional videos are a double-edged sword; a good one will do miracles for a brand, but a drab video can often do lots of harm. Read on to know how to make great promotional videos and avoid the common mistakes beginners often make. Continue reading “The Ultimate Guide to Creating Great Promotional Videos”